Measure developer productivity (Part 2)
In this post I will continue to go deeper into developer's productivity measurement.
In case you haven’t read the first article, you could find it here. This is a small series I want to focus on the ways I usually do when it comes to measuring developer’s productivity, and it will have 2 parts.
Let’s have a recap on what we were on previous post. In last post, I mentioned about metrics I use to measure, and they are performance, communication and efficiency.

Performance
Performance is typically measured by the outcome of a system or process. In the context of software development, productivity can be evaluated by assessing the impact of individual tasks on the product or customers.
Common ways to measure performance include:
Number of tasks completed: This is a basic measure of productivity, but it is important to consider the complexity and importance of the tasks completed.
Cost reduction: If a developer's work results in cost savings, this can be a significant indicator of high performance. For example, a developer may be able to identify and eliminate inefficiencies in the development process, or they may be able to find ways to reuse existing code.
Customer satisfaction: Ultimately, the goal of software development is to meet the needs of customers. If a developer's work results in increased customer satisfaction, this is a clear indication of high performance. For example, a developer may be able to develop features that are particularly valuable to customers, or they may be able to resolve customer issues quickly and effectively.
In the example provided, the developer's ability to deliver tasks on time and within budget is a positive indicator of their performance. However, the most important factor is the impact of the developer's work on the product and customers. If the developer's work has resulted in cost reduction or increased customer satisfaction, then they can be considered to have high performance.
Communication
Communication is a crucial aspect of effective teamwork in software development. Without it, developers may struggle to understand one another, leading to reduced work quality, increased bugs, and missed deadlines.
To measure the effectiveness of communication within a team, I observe the way developers interact during meetings, such as stand-up or sprint planning. If a developer consistently contributes less than others, it may be a sign that they need to improve their communication skills.
Another important aspect of communication is the ability to explain solutions clearly and concisely. A good developer is able to break down complex technical concepts into easily understandable terms. This is essential for ensuring that everyone involved in a project, including QA engineers, DevOps engineers, and other developers, can understand the proposed solution and provide valuable feedback.
While it may not be possible to assign a precise numerical value to communication effectiveness, there are a number of qualitative indicators that can be used to assess a developer's communication skills. These include:
Frequency of contribution in meetings
Clarity and conciseness of explanations
Ability to listen actively and respond thoughtfully to others' ideas
Willingness to ask questions and seek clarification
Openness to feedback
In addition to measuring communication effectiveness, it is also important to create an environment where developers feel comfortable speaking up. This can be done by emphasizing the importance of open-mindedness and psychological safety. When developers feel safe to share their ideas and concerns, they are more likely to communicate effectively and contribute to the success of the team.
Efficiency
In my view, efficiency is best defined as the ability to complete tasks with minimal time and resources, while also producing high-quality results. While it is important for developers to be able to quickly provide solutions, I believe that it is equally important for them to focus on developing solutions that are comprehensive and well-designed. This means taking the time to consider all possible scenarios and to develop solutions that are likely to be reusable and maintainable.
In order to measure efficiency, I look at a number of factors, including:
Reopen rate: The number of times a task is reopened after it has been marked as completed. A high reopen rate can indicate that the original solution was not comprehensive or well-tested.
Clone rate: The number of times a task is cloned to create a new task for another sprint. A high clone rate can indicate that the original solution was not reusable or adaptable.
Lead time: The amount of time it takes to complete a task. A long lead time can indicate that the developer is not working efficiently or that there are barriers in the development process.
By tracking these metrics, I can get a better understanding of how efficiently my team is working. I can then use this information to identify areas for improvement and to provide coaching to my team members.
In addition to the metrics listed above, I also encourage my team members to think about the following when evaluating their own efficiency:
Are they using the most appropriate tools and techniques for the task at hand?
Are they breaking down large tasks into smaller, more manageable ones?
Are they taking breaks to avoid burnout?
Are they seeking feedback from others on their work?
By taking the time to think about these questions, developers can develop strategies for improving their efficiency and producing high-quality work.
Additional suggestions:
Consider using a time tracking tool to help developers track how they are spending their time.
Conduct regular code reviews to identify potential problems with solutions before they are implemented.
Encourage developers to share best practices with each other.
Provide training on effective time management and problem-solving skills.

Conclusion
Measuring developer productivity is a complex undertaking. It requires the consideration of multiple metrics in order to gain a comprehensive understanding of a developer's contributions. Relying on a single metric or a narrow set of metrics can provide a distorted view of a developer's performance.
It is important to remember that the goal of measuring developer productivity is not to rank or compare developers, but to identify areas where they can improve. By using a variety of metrics and gathering qualitative feedback, managers can gain insights into a developer's strengths and weaknesses and provide them with the support they need to reach their full potential.